01 / What earns a story
Every piece starts with a real situation.
We publish practical reporting, advice, guides and features across movement, useful kit, active travel and everyday life. A story needs a clear point of view, useful detail, a decision or action a reader can take, and an honest trade-off.
02 / Reviews and testing
A review is a verdict, not a first impression.
We only use the Review label where the product, service or place has been used enough to make a meaningful judgement. Each review should say what was tested, for how long, in what conditions, who it suits, who should look elsewhere, and what changed our mind.
03 / Independence
Commercial relationships do not buy conclusions.
If a product is supplied, hosted or supported by a partner, we will say so. A commercial relationship never changes the verdict. We do not present researched information as first-hand testing.
04 / Updates and corrections
Useful information has a date on it.
We update guides when prices, products, routes or practical advice materially change. If we make a meaningful error, we correct the story and make the correction clear. Readers can raise a correction through the editorial contact route once it is live.